The story of jeans begins in the city of Genoa, in the Liguria region, famous for its cotton, velvet, and damask. In the 1400s, the town of Chieri, in the province of Turin, produced blue fustian (a cotton, linen and/or wool blend) that was exported through the port of Genoa and used to make bags to store sails. With it, the Genovese started making sturdy trousers worn by sailors, fishermen, and workers. It was during the Republic of Genoa, an independent state that lasted from 1005 to 1797 with Genoa as its capital, that jeans were exported by local sailors throughout Europe. The characteristic indigo color became known as bleu de Gênes, blue from Genoa in French, hence blue jeans.
In the French city of Nimes, weavers tried to reproduce the fabric without success. However, they developed another twill fabric that became known as denim, literally "de Nimes".
Only at the end of the 1800s jeans arrived in the United States.
A COUPLE OF FACTS
North America accounts for 39% of global purchases for jeans, followed by Western Europe at 20%, Japan and Korea at 10% and the rest of the world at 31%. Americans spent more than $14 billion USD on jeans in 2004 and $15 billion in 2005. Americans bought $13.8 billion USD of men's and women's jeans in the year ended April 30, 2011, according to market-research firm NPD Group.
A group of young people at Piazza del Popolo, Rome.
|Date||1 December 2008, 15:26:49|