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FERRARI AND LAMBORGHINI’S SPITE

In 1958, Ferruccio Lamborghini’s tractor business was booming, so he traveled to Maranello (a town in the region of Emilia-Romagna, home of Ferrari S.p.A) to buy a Ferrari 250GT, a two-seat coupé with a body designed by renowned coachbuilder Pininfarina. The Ferrari was great but it had a couple of problems. It was too noisy to be a proper road car, it had plain interiors, and an inferior clutch. Ferruccio kept going to Maranello to solve what he perceived as serious problems and he was annoyed with the waiting periods required. So he decided to go directly to the head, Enzo Ferrari. He was received, he complained, and offered his advice on how to improve the GT line. Enzo Ferrari, a reserved, proud man, let him talk and then dismissed him reminding him that Lamborghini made tractors not cars. Ferruccio wasn’t happy with the rejection but he was sure of something: no matter what Ferrari said, he could make triple the profit if the components used in his tractors were installed in a high-performance exotic car, something the market was not offering. And he created what we know as Lamborghini, refinement out of trucks and probably spite.

 

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