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Valenza,  in the province of Alessandria, Piedmont region, has one of the best Italian jewelry tradition: this is where the story of a leading brand of top end Italian made jewelry begins.

It was 1924 when Enrico Grassi Damiani  began designing and creating unique jewels with diamonds; small masterpieces destined for the noble families of the time, for which he soon became the trusted jeweler. In the following years, Damiani was acclaimed in the Italian jewelry sector as the highest expression of classicism, balance, and preciousness.

Damiano, Enrico's son, continued the family tradition, driven by great creativity and a strong entrepreneurial spirit: he created jewels with an unmistakable style that has remained unaltered over time, while making significant investments in research and for the creation of new solutions.

Through a perfect combination of tradition and innovation, Damiani jewels acquired increasing fame in Italy and across the world.

All Damiani jewelry is the result of the thorough and passionate work of expert goldsmith artisans, masters in enhancing the light and colour of precious gemstones and diamonds, the pure lines and uniqueness of gemstones, transforms them into eternal items, able to transmit the emotions, history and passion that animate the creation of every single piece.

Starting in the 1980s, the company innovated its communication style introducing, pioneers in the jewelry sector, highly prestigious testimonials photographed by the world's greatest photographers.

Faithful to its heritage, the third generation also followed in the family steps with passion, creativity and commitment. In 2007 the Group went public and was listed in the Italian stock exchange; today the Damiani brand is a leader of the Italian jewelry market.

The Group can proudly claim ownership of a prestigious portfolio of perfectly complementary brands: Damiani, Salvini, Alfieri & St. John, Bliss, Calderoni and Rocca, the jewelry and high level watches chain.

Celebrities like Brad Pitt, Gwyneth Paltrow, Sophia Loren, Nastassja Kinski, Isabella Rossellini, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, and Sharon Stone have collaborated with Damiani, which can claim princesses and prime ministers among its clients.